Meet Mel Driver, owner and creator of the award-winning natural beauty product company Embalm Skincare. Mel is passionate about empowering women to make the right choices when it comes to looking after their skin, so they can avoid being exposed to health risks associated with many leading cosmetic brands. Her passion for healthy living, led her to extensively research holistic nutrition and ways to use the power of nature, to enjoy beautiful skin without sacrificing your health.
Today, Mel has created a 100% natural skincare range that is attracting interest from all over the world, as well as recognised by “Nature & Health” magazine as one of the best natural beauty products in 2016 and 2017. Created with love and care in Tasmania, Australia, Mel’s products are available in selected stores and from her website www.EmbalmSkincare.com.au.
Mel, can you tell us about your Freedom Project?
Once upon time, women knew the value of self-care. Taking not just moments, but time to nurture, nourish and care for their body, mind and soul. Deeply connected to the world around them these women would gather the goodness of nature to blend exquisite beauty treatments.
This has changed today, with the world a much faster paced place, women now have many priorities and commitments to juggle, so self care is often the first thing to get neglected. Inspired by the ancient practices of women I too have blended a luxurious range of natural skincare products, each designed to reveal your skin’s natural radiance.
I want woman to fall back in love with themselves and find time for self care, in fact to prioritise time for themselves again, we deserve that as women!
Why and when did you start your Freedom Project?
I launched my Freedom Project in 2012 but really started a couple of years prior to that as it takes a while to develop a skincare range. Embalm Skincare was born from my whole-hearted belief in the power of nature and driven by my desire, my passion to create a naturally gentle, hand-crafted alternative to mainstream products.
While many beauty products on sale are effective at providing a “short-term fix”, the temporary improvements in appearance are often caused by a list of chemical ingredients that can be harmful in the long term.
Numerous chemicals, including parabens, can cause irritation and reactions in those who are sensitive, their long term use can cause redness and dryness – ultimately making skin look and feel worse.
I wanted Embalm Skincare to be the brand that is 100% honest and transparent; with no hidden nasties so that my customers are completely confident that the products they put on their face and body are safe and won’t harm or threaten their health.
I believe going natural doesn’t mean compromising on quality. In fact, I think you get better quality products that not only make you look good, but also contribute to your wellbeing.
What does “Freedom” look like to you and how will you know you’ve made it there?
Freedom to me means to be able to work the hours I want and do what I want. I am half way there as I’m still working part time for someone else so I will really know when I’ve made, which is the day I’m fully self employed and self-sufficient.
What excites you most about your Freedom Project?
The journey itself and the women I meet along the way. I love talking about my passion for natural skincare products and living a healthy, natural lifestyle. Educating and empowering women to be more aware of hidden nasties in skincare and cosmetic products so that they are well informed and able to make the right choice for themselves is also part of my journey.
What has been your major hurdle throughout the journey of your Freedom Project? Have you over come it? If so, how?
My biggest hurdle has been and still is being found online. I know I have amazing products – having won two awards in the Nature & Health Beauty Awards for two of my products two years in a row. I receive amazing testimonials all the time but getting the name out there is the hardest. Especially since there is not only so much choice available but also a lot of deception and green washing in the industry where consumers are made to believe they are being something good. Brands make their products look natural and list all the ingredients they don’t contain but in truth just substituting them with other nasties or even brands that are called something something organic and then are only partially organic really drives me up the wall and misleads so many consumers
What would your advice be to women who have yet to start their Freedom Project?
You only live ones so follow your passion and make your dreams come true. You don’t have to jump into it 100% and quit your job. Depending on your project, it pays off to start small and grow slowly so that you are able to grow with it smoothly without feeling the big overwhelm.
I actually recently have started using Mel’s incredible products and I can’t recommend them enough. I will in the next couple of weeks begin a special series reviewing her products and sharing my advice to other lovers of natural beauty products!