Say hello to Kate Campbell from Chief Active. Kate has always been an advocate for an active and healthy lifestyle but it wasn’t until early 2015 that she started understanding health from a holistic perspective. Kate once called Perth home but is now based in Melbourne. While she misses the sun and the beach, she loves the culture, creativity and sense of community Melbourne brings. Kate has a fascination with stylish yoga studios and loves going for a run around the Tan (secretly so she can check out the cute puppies). As the co-founder of Chief Active, her vision for the publication is to inspire others to be the best version of themselves and become the go-to resource for active people in Melbourne and after checking out what Chief Active was all about, I was so excited to hear how her journey started and what makes her get out of bed in the morning.
Why and when did you start your Freedom Project?
I’d always been relatively healthy and fit but never took the time to understand the wellness space fully until 2 years ago when I reached a realisation. After being recommended by a friend to read I Quit Sugar, I realised I had accidentally been eating way too much sugar and prepackaged foods that were supposedly good for me (juices, muesli bars, low fat yogurts etc.) From there I moved to a predominantly refined sugar free, whole-foods diet, with an occasional ice-cream and chocolate thrown in for “balance”. On embarking on this journey, I became obsessed the ins and outs of nutrition but found that there were an endless number of blogs and influencers out there, all spruiking different messages. I couldn’t find anything that brought a holistic, no bullshit, approach to the health and fitness scene so I decided to create it. In doing so, I’ve found a network of incredibly passionate and supportive people who help to inspire and motivate me to challenge myself each day. If nothing else, starting my Freedom Project has helped me grow in more many ways than I couldn’t have ever imagined.
What does “Freedom” look like to you and how will you know you’ve made it there?
Freedom for me is doing something I’m passionate about and that helps others. I know it sounds ridiculously cliche but happiness is what gives you freedom. Obviously bills need to be paid, but there are so many ways you can make money that don’t require you to be chained to a desk in a 9-5 that you hate. We are in an age where our opportunities are endless, so if you’ve got an idea, go for it! Seriously, what’s the worst that could happen.
What excites you most about your Freedom Project?
That it’s just the beginning. I am still in the infancy stages of working out where exactly to take Chief, but through building a community of likeminded people, I’ve had the opportunity to meet with an amazing bunch who share the same passion and drive as myself. It’s really exciting to not necessarily know what the future holds, but that I’m creating something people love.
What has been your major hurdle throughout the journey of your Freedom Project?
Finding focus! I started Chief with the vision of becoming a “media” company that copied existing business models, however I am now finding that these models take a lot of marketing dollars and staff to get off the ground. As I’m trying to bootstrap the business and do as much on my own (learning new skills along the way!) I am now faced with endless possibilities of where to take the brand whether it’s a store, events or our own online product, that I’m finding it difficult to focus on just one and riding it out.
Have you over come it? If so, how?
This year will be about developing a strategic plan and working out what exactly I’m trying to achieve. It’s going to be challenging to just stick to one idea because my mind is bombarded with new directions for Chief every single day but I know that if I simplify it, I’ll be able to create something even bigger and better.
What would your advice be to women who have yet to start their Freedom Project?
Find something that you love and work out how to make a business out of it. For you, a Freedom Project may be an on the side gig that you enjoy which may eventually turn into a full time job. Start small and keep your idea simple, don’t over complicate it!