Her Freedom Project with Judith Bruce

Meet Judith Bruce from Havana Home. This busy entrepreneur grew up in central western NSW and has had lifelong love of fragrance and candles.  While living in the UK, she fell in love with simplicity of some of the older French and English perfume brands.  Many of the fragrances were over a 100 years old and completely free from the chemicals that are so often added to products today.  The fragrances where simple, honest and lovely. After a trip to Paris and discovering the White Tea fragrance, Judith knew that she had create a similar fragrance but for the home and that is how the journey began.

Judith, tell us about your Freedom Project?
Havana Home Fragrances is a luxury Fragrance Label focusing on Australian Inspired Scents. We are 100% Australian made and using the finest quality Essential Oils and Fragrance. We have created a Line which is handmade in Australia but with the same quality you would expect from a European Perfume House.

Why and when did you start your Freedom Project?

I launched Havana Home in 2016 but had started sowing the seeds in 2015. It all started when I wanted a White Tea Candle and couldn’t find one which was any good. I identified a gap in the market for really Luxurious Australian Candles and most importantly made from renewable was. So many high end candles are made from parafin wax – mainly because people don’t realise how toxic it is in the home.

What does “Freedom” look like to you and how will you know you’ve made it there?

To me Freedom is pretty straightforward – it’s about having the time and resources to do what you want when you want. I feel that I have the time part sorted but am still working on the financial part. I am able to go to Sports Carnivals at my kid’s schools and be home to help with homework and cook them dinner. I would like to get to a point when I can do that promise them a really good holiday every year.

What excites your most about your Freedom Project?

There is a lot that excites me about Havana Home. Firstly it is a creative outlet which I love; and it is allowing me to be there for the kids. What excites me most though is the product – it is really beautiful. The fragrances are divine, the packaging (created by a Newcastle Based Graphic Designer) is gorgeous – I really feel like we have nailed the product – now we just need to sell it.

What has been your major hurdle throughout the journey of your Freedom Project? Have you over come it? If so, how?
My biggest hurdle is finding retail stockists and it is very much a work in progress – so if any of your readers out there are retailers fee free to get in touch.  The other big hurdle – I think is maintaining momentum – it is hard and it can be lonely chasing your dream and I think of lot of people with amazing ideas get lost in the process… and give up.
What would your advice be to women who have yet to start their Freedom Project?
The only way to get started is to get started.  By that I mean don’t hang around waiting for the perfect moment because it doesn’t exist.  If necessary start working on your Freedom project whilst you are still working at the 9-5 job – just get started.  Also be aware of your upfront costs like building a decent website and getting great images.  I wasted a lot of time and money on false starts.

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